Multi-channel engagement success

Episode 1 – What healthcare marketers should learn from FMCG marketing

We explore what healthcare marketers can learn from their colleagues in FMCG. Specifically, we focus on the building blocks to digital success and share a step-by-step plan for delivering the ideal multi-channel engagement plan.

Episode 2 – Every digital touchpoint must add value

We build upon the framework for effective multi-channel engagement to focus on how healthcare marketers can deliver true value to their customers. If you are not adding value to the lives of clinicians, why should they listen?

Episode 3 – Choosing the right channel mix

In our first two episodes, we discussed the building blocks to digital success as well as delivering value to clinicians. We carry these ideas forward to help us craft a channel strategy to effectively reach clinicians.

Episode 4 – Investing in the right frequency

In the final instalment of this four-part series, we tie all the pieces together to help healthcare marketers decide the ideal frequency to communicate value in its different forms to clinicians across channels for a truly effective multi-channel engagement plan.