Welcome to DeltaMV’s
Adopt Toolkit for healthcare
Harness the power of behavioural science to drive treatment adoption.
25
Ways to drive treatment adoption
8-Stage
Journey edition
Clinicians don't prescribe on data alone. Every treatment decision is shaped by cognitive shortcuts, social cues, and emotional reflexes that operate well before a prescription is written. The Adopt Toolkit distils behavioural science into a practical resource for pharma teams — a set of cards that turn the messy reality of human decision-making into concrete ideas you can act on.
Pick a card. Find a fresh angle. Build a better intervention. Keep these cards on your desk handy for when you need inspiration around treatment adoption.
25 Ways To Drive Treatment Adoption
Why do clinicians continue prescribing what they’ve always prescribed, even when a better option is available?
The answer rarely lies in the clinical data alone. Treatment adoption is a behavioural decision, shaped by cognitive shortcuts, social cues, and emotional reflexes that operate well before a prescription is written.
This deck distils 25 of the most powerful principles from behavioural science into a practical toolkit for pharma teams, organised around three strategic levers:
Make It Easy
Reduce the cognitive effort of choosing your treatment
Make It Social
Harness peer influence and the power of consensus
Make It Emotional
Connect with the instincts that drive every "rational" decision
Each card pairs a behavioural principle with concrete thought starters tailored to the realities of pharmaceutical marketing, from launch sequencing to KOL engagement, patient support programmes, and beyond.
Journey Edition
Treatment adoption isn’t a single decision. It’s a journey that unfolds across distinct psychological stages, each with its own barriers, motivations, and openings for influence. An HCP who is passively aware of your brand needs a very different conversation from one who has trialled it, scaled it, or quietly moved on.
The Journey Edition maps behavioural science onto that reality. We’ve broken treatment adoption into eight stages, from first awareness through to active advocacy and disengagement, and matched the most relevant behavioural principles to each one.
Use it alongside the original deck: pick the stage, pick the principle, brainstorm the intervention.
The 8-stage adoption journey
- Passively Aware
- Actively Seeking Information
- Reject After Review
- Initial Trial
- Specific Patient Profiles
- Go-To Treatment
- Actively Advocate
- Moved On