Behavioural Science can help us understand the decision making behind risk-taking and gambling – it's not as rational as you may expect!
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How can we engage the public to take preventive measures to combat Covid-19?
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One of the key learnings from behavioural psychology is how the way choices are presented can have a big impact on behavioural outcomes. It is not always what customers think and feel around your brand that shapes outcomes.
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Dr. Neil Doyle recently was invited to speak to some of the University of Sydney’s brightest and best graduates from the Beta Gamma Sigma International Business Honor Society
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DeltaMV recently ran a workshop at Oxford University Clinical Research Unit (OUCRU) in Hanoi giving the team hands-on experience of applying Behavioural Science to tackle antimicrobial resistance (AMR).
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In the last year, there has been an outbreak of measles across the globe. Some argue that these outbreaks, at least in the developed world, can be linked in to lower vaccination rates and overall distrust of vaccines. But why are some families reluctant to vaccinate their children?
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It’s no secret that excessive medicals tests and treatments can lead to extreme financial, emotional, and personal costs; and often they contribute rising healthcare costs, particularly in countries like the United States. So why do doctors overtreat patients? Research from Behavioural Science suggests that the Hawthorne Effect might help to explain this.
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There’s growing evidence to support the claim that reducing our consumption of meat can be better for the planet, because agriculture accounts for about a quarter of the world’s global greenhouse gas emissions. The challenge, however, is how to encourage people to choose plant-based options over meat-based options more often?
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DeltaMV had a great time speaking in Singapore last week at Quadmark’s “What’s the Future of…?” session on Integrating Behavioural Science into your Business. Check out our short video clip!
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So what exactly is a nudge? We like to think of it as any marketing action built around one of the short-cuts people use in everyday decision making. Behavioural science has identified well over a hundred of these short-cuts, so it can get all very messy very quickly. Today, however, we will introduce you to just one – Loss Aversion.
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One of the biases in Behavioural Science is called the Confirmation Bias, which refers to the tendency to search for, interpret, and recall information in a way that confirms one’s pre-existing beliefs. A professor from the University of Winnipeg conducted a psychology experiment to better understand this bias…
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It’s the start of the new year, and we all generally start out with good intentions of keeping our resolutions, which often include diet and exercise. We have a lot of enthusiasm at the beginning, but it begins to wane over time. Here are some tips to help you stick your fitness goals by leveraging the power of Behavioural Science.
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We all know saving money for the future is important, but it can be challenging when our brains are hard-wired to focus on the present pleasure rather than the future benefits.
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As healthcare marketers, we emphasise that the patient is at the heart of everything we do. We repeat this phrase over and over again until it’s almost cliché, but sometimes we need a more tangible reminder of what it’s like to be one of the patients that we serve.
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Let’s face it—no one likes waiting in queue—so why do we do it?
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