ASIA Digital Healthcare summit 2023

NEIL DOYLE, DELTAMV’S REGIONAL MANAGING DIRECTOR, JOINED A PANEL OF ASIA’S LEADING OMNICHANNEL MARKETERS AT ASIA DIGITAL HEALTHCARE INNOVATION SUMMIT 2023 IN SINGAPORE.

THE PANEL HAD ROBUST DISCUSSIONS ON THE KEY OMNICHANNEL CHALLENGES THAT THE PHARMACEUTICAL INDUSTRY IS FACING TODAY.

Neil says, “Great to be on a panel with some of the leading omnichannel marketers around the region. Clearly, everybody is still finding their way in omnichannel around the region; however, a central theme is that whether we are talking about metrics or content, we need to be putting HCPs at the heart of the process.”

KEY TAKEAWAYS INCLUDE;

• Technology and data can only take us so far—there is a need to focus on the human-element of digital transformation. To do this, it is critical to understand the key sources of friction and fuel in adoption for both HCPs and internal stakeholders.

• Although sales are the ultimate objective, there is a need for customer-centric metrics over and above simply prescribing.

• To craft a truly HCP-centric approach, we need to tailor communication to focus on what HCPs want to hear about rather than simply telling them what pharmaceutical companies want to tell them.

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