From Marketing Research to Behaviour Strategy
The latest thinking in behavioural economics and neuroscience is changing the way we understand behaviour, consciousness and memory.
Applying this thinking to real-world problems provides marketers and researchers a new range of behavioural levers to influence customers. At DeltaMV we call this Behaviour Strategy.
Behaviour Strategy not only challenges the practice of marketing but also how we collect and apply insights. It reinvigorates research practice and puts insight back in the driving seat of marketing strategy and execution.
4 things all marketers and researchers need to know about this new thinking are:
- We are all irrational
- Emotions are key to all decision making
- We live mostly unconscious
- Brands are a set of associations - A given brand is a network of meaning that competes with tens of thousands of other networks for attention at the moment of truth