Is this the answer in the battle against junk food as the old adage goes if you can’t beat them join them. Here is a great example of how a health food was re-framed by using the pre-existing assumptions and behaviour adopted in junk food marketing tactics to make the simple carrot fun and exciting.
Read MoreSocial Swipe a creative charity donation billboard that encourages people to donate by making use of instant altruism.
Hamburg-based agency Kolle Rebbe used an interactive donation poster that accepted credit cards with just a swipe and then showed the donors the result of their donation on the spot.
Swiping a credit card triggers an animation sequence that shows just what that simple donation can do to help.
Read MoreHow can you get people with no medical knowledge able to do cardiopulmonary resuscitation (CPR) in an emergency? The Stayin’ Alive campaign successfully uses Behaviour Economics to achieve its goal.
'Hands-only CPR Vinnie TVC' shows how simple it is to perform CPR when instructed in an emotionally tangible way using the beat from the Bee Gee's classic song.
Once, when I was suffering a fit of depression, I walked into a supermarket to buy a packet of washing powder. Confronted by a shelf full of different possibilities, I stood there for 15 minutes staring at them, then walked out without buying any washing powder at all. I still feel echoes of that sensation of helplessness. If I just want to buy one item but discover that if I buy three of the items I will save myself half the item price, I find myself assailed by choice paralysis.
Read MoreMany of us are tempted to walk through the red light mostly because we are bored. Understanding this challenge, a clever campaign called 'The Dancing Traffic Light' makes us wait for the green man with enjoyment. Find out how they do that through this link...
Read MoreStopping people to speed is not an easy task. However, The Speed Camera Lottery has an answer for this challenge.
Read More
