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Why smelly brands win
40/40 CreativeApril 4, 2012Comment
Why consumers liking your brand is not enough
40/40 CreativeApril 3, 2012Comment
Using Fun to change behaviour
40/40 CreativeMarch 6, 2012Comment
‘Feel good’ messages vs. Scare-tactics
40/40 CreativeMarch 4, 2012Comment
Stuff it, I’ll start exercising tomorrow...
Blog40/40 CreativeFebruary 28, 2012behavioural economics, exercise, hyperbolic discounting, rewardComment
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