Our origins were as a traditional market research company, so not surprisingly, many of our projects still involve primary research.

We are proudly interdisciplinary and not wedded to one approach. Our skill and expertise is in how to combine multiple methods to get the solution to a business problem

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A typical case study…

Our client was a global pharmaceutical company that wanted to understand the patient experience in a therapeutic area requiring specialist care and expensive ongoing treatment

We took a holistic perspective on the patient experience to identify where patients were being ‘lost’ to treatment. Around each of the leakage points we identified a set of stakeholder behaviours to change. 

Although using ‘classic’ qualitative and quantitative research techniques, a behavioural science framework helped us to explore the macro and micro influencers of decision making. Even more importantly, it gave us a framework to develop specific strategies focussed on behaviour change. These included;

·      Express product features in a way that addresses the emotional needs of prescribers

·      Ensure required testing behaviour became the default

·      Key influencer networks at each stage of the product adoption journey

·      Make the negatives of non-treatment more tangible to patients in the here and now

·      Move discussion away from price to value and reduce barriers to patient concordance