DeltaMV Blog

Too much choice at the grocery store this weekend. It was hot outside and I was thirsty. All I wanted was a juice. Just a juice. There were 40 plus juices to choose from in the grocery store. After spending what felt like an hour in the refrigerated juice aisle at Coles, I realized that I had cooled down enough not to want my juice anymore. Too much choice can be confronting. This article explains...

I liked this article because it explains the neuroscience behind love based on findings from brain imaging studies. http://www.smh.com.au/technology/sci-tech/love--lust-its-a-chemical-romance-20130213-2edgd.html    ...

Another example of small things matter! Can you imagine how much money this choice architecture strategy is saving Metro? http://m.smh.com.au/technology/technology-news/metro-derails-online-complaint-system-20130124-2d8h8.html...

The marketers at McDonald's are doing a great job of emptying the coins from our pockets by re-framing the value of loose change. Read all about it: http://www.smh.com.au/business/mcdonalds-finds-loose-change-nice-little-earner-20121211-2b7ox.html...

We are seeing more and more examples of choice architecture. What role is it playing in your business? http://www.smh.com.au/opinion/politics/be-alert-and-informed-and-you-may-pay-less-20130115-2crip.html...