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Researchers starting to embrace new thinking?

josh
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josh
In his role as a Creative Director, Josh developed radio advertising campaigns for over 20 of the world’s top ...
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on Friday, 13 April 2012 in Uncategorized

ESOMAR best paper nomination 2011

Behaving economically with the truth - How behavioural economics can help research to better understand, identify and predict behaviour. Authors: Orlando Wood, Alain Samson, Peter Harrison.

The above paper was nominated for best paper by ESOMAR in 2011. Researchers are starting to consider the importance of behavioural economics and its impact on consumer behaviour.

 

Tags: behavioural economics, ESOMAR