In Neuro terms: Hyperbolic Discounting. With Christmas just behind us, those extra servings of delectable desserts have converted into an annoying re...

  I love going to the city markets and scouring for interesting pieces. One weekend whilst browsing the stalls and tables, I came across a lovely v...

Dr Neil Doyle of DeltaMV is a guest lecturer at the University of New South Wales. He is speaking with students from the Master of Marketing course ab...

ESOMAR best paper nomination 2011 Behaving economically with the truth - How behavioural economics can help research to better understand, identify a...

In the June issue of Research News, Neil and Aneta share important new thinking about shopper marketing.   Read the article here research-news-article...