DeltaMV Blog

This article said pretty face had a critical impact in our financial decision. I believe that this social influence is relating to halo effects. http://www.smh.com.au/business/dangers-of-falling-for-a-pretty-face-20130616-2ocfx.html     ...

Have you ever got frustrated with airline companies but felt too much of the hassle to file a complaint? “Refund. me” has an answer for you. It generates profit through helping customers who are frustrated with flight delays, cancellation or denied boarding to collect compensations from incompetent carriers. This is a good example of win-win business solution using choice architecture effectively ...

“God is in the neurons”, an entertaining, worth watching 22 minute video, unfolds the complexity of how our brain processes awareness, emotions, memory, beliefs and rationalization before reaching to an action point.   http://www.youtube.com/watch?v=oPEdDcs_8ZQ...

Too much choice at the grocery store this weekend. It was hot outside and I was thirsty. All I wanted was a juice. Just a juice. There were 40 plus juices to choose from in the grocery store. After spending what felt like an hour in the refrigerated juice aisle at Coles, I realized that I had cooled down enough not to want my juice anymore. Too much choice can be confronting. This article explains...

I liked this article because it explains the neuroscience behind love based on findings from brain imaging studies. http://www.smh.com.au/technology/sci-tech/love--lust-its-a-chemical-romance-20130213-2edgd.html    ...

Researchers have found that a baby's smile activates the same part of the brain that is triggered when you take illicit drugs or have a win on the pokies...      http://uk.reuters.com/article/2008/07/14/science-babys-smile-dc-idUKPIC45502420080714...

In Neuro terms: Reward-Contingency Program. I commend the new government Quit Smoking campaign which is moving away from negative, scare-tactic messages to a more positive approach. We all remember the TV ads of the surgeon operating on the melanoma patient. The campaign’s new motto is ‘Every Cigarette You Don’t Smoke is Doing You Good’. Their website ads show a running list of health benefits t...

In Neuro terms: Hyperbolic Discounting. With Christmas just behind us, those extra servings of delectable desserts have converted into an annoying reminder around the waist that perhaps we shouldn’t have indulged quite so much. If your anything like me, your new year resolution probably goes something like this..”I hereby promise to exercise this year and lose that extra 5 kgs!” Well, this year h...

There is a reason why smell is such a powerful marketing tool… it is directly linked to the limbic system. But I can't help but think this campaign by Ford would be more effective as a subliminal prime rather than a marketing campaign. http://www.bestadsontv.com/ad/44765/Ford-Smell-New     ...

A wonderfully engaging creative execution that will no doubt create strong emotional memories. http://www.marketingmag.com.au/news/magnum-features-on-first-australian-outdoor-ad-with-facial-recognition-13402/...

Creatives have been banging on about it for years and now Neuroscience proves it… Emotional messages build more enduring memories. Here’s an ad you won’t forget anytime soon! http://youtu.be/316AzLYfAzw...

Some products have become such an integral part of our daily habits that we can’t imagine how incorrigible life had been before they existed – for example, mobile phones, cars, clothes, shoes, toothpaste, and deodorant, to name a few. Most of these habits have formed due to herding behaviour – we assume something is good based on other people’s behaviour and we follow suit. Staple products like br...