DeltaMV Blog

Have you ever got frustrated with airline companies but felt too much of the hassle to file a complaint? “Refund. me” has an answer for you. It generates profit through helping customers who are frustrated with flight delays, cancellation or denied boarding to collect compensations from incompetent carriers. This is a good example of win-win business solution using choice architecture effectively ...

We are seeing more and more examples of choice architecture. What role is it playing in your business? http://www.smh.com.au/opinion/politics/be-alert-and-informed-and-you-may-pay-less-20130115-2crip.html...

As a marketer, I love this article. As a shopper, I am not so sure...   http://www.smh.com.au/money/planning/the-psychology-of-spending-20120818-24fet.html...

Neuroscientists have found that listening to a complainer for a half an hour or more "peels away neurons in the brain's hippocampus". Hm? I'm thinking that might be a problem... given that the hippocampus is the part of our brain that we use for problem solving.    http://www.inc.com/minda-zetlin/listening-to-complainers-is-bad-for-your-brain.html...

Beware of the evils of environmental defaults! http://news.yahoo.com/blogs/technology-blog/facebook-just-changed-default-email-without-consent-opt-191146629.html...